Indian state-owned telco deploys content security system to serve 3 milion IPTV subscribers

By SearchSecurityAsia editors | Mar 17, 2009

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Bharat Sanchar Nigam Ltd (BSNL) has deployed  Verimatrix Video Content Authority System (VCAS) for IPTV to protect its IPTV services to customers. The state-owned telecommunications operator has embarked on a nationwide launch in conjunction with Smart Digivision Private Ltd. (SDPL), and is planning to serve more than three million IPTV subscribers in 93 cities over the next three years.

The subscribers will have access to more than 140 television channels and an extensive on-demand movie library with premium titles at no extra cost. Verimatrix’s leading software-based content security solution outperformed alternatives due to its ability to support a fully layered content protection strategy and a strong partner ecosystem.

One component of that strategy is VideoMark, Verimatrix’s end-to-end forensic watermarking solution for digital video. VideoMark is an effective and accurate way for the operator to trace illicit re-broadcasting and content copying, directly addressing a potentially major source of revenue loss.

According to Sanjay Jain, CTO at SDPL, “In order to compete in this market, we needed to offer differentiated services that would gain long-term loyalty with our customers. Verimatrix’s proven security solutions and integration partnerships enabled us to successfully launch our IPTV service – more quickly and cost-effectively.”

The award-winning VCAS for IPTV has been designed to take advantage of IP-based, bi-directional networks by leveraging mature, proven two-way Internet security protocols, a Public Key Infrastructure (PKI) public/private key pair system and X.509 digital certificates.

Verimatrix’s downloadable security system for IPTV clients is not only more secure, it enables less expensive set-top box hardware and can be updated or renewed as required to combat piracy. VCAS for IPTV has been integrated with SeaChange’s middleware and video-on-demand (VOD) server for BSNL’s service.

“IPTV is changing the pay-TV landscape in India because of its ability to provide high-quality, premium interactive content in a cost-effective manner,” said Steve Oetegenn, Verimatrix chief sales and marketing officer. “BSNL’s deployment is a great example of how IPTV can enhance subscriber’s viewing experience with innovative one-to-one services with a stellar channel line-up. We are happy to help enable this experience through our next-generation content security solutions.”

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